# Ajay Padhy — SEO, GEO & Growth Operations Consultant

> Ajay Padhy is an independent SEO and GEO (Generative Engine Optimization) consultant based in Mumbai, India, with 14+ years in digital growth. He has led international SEO operations across North America, the UK, the UAE and Australia/New Zealand, first as an SEO team leader (2020–2022) and assistant manager (2023, also leading a PPC team for the automotive vertical), then as Head of SEO (2024–2025), and is currently AVP — Digital at Savit Interactive (since January 2026). He leads every consulting engagement personally and works with a small team of specialists for execution. He is not an agency.

Key facts:

- Services: SEO consulting (India and international), city SEO for Mumbai, Delhi NCR, Bengaluru, Hyderabad and Pune, international and enterprise SEO, GEO / AI search visibility, AI visibility audits, digital marketing strategy (paid search, paid social, fractional head of digital), marketing and SEO automation, marketing and SEO operations, SEO-friendly website development and redesign, SEO migration services, SEO audit services (full, traffic-drop, migration and agency-review audits).
- Location: Mumbai, India (GMT+5:30); works remotely with clients in India, the US, the UK, the UAE and Australia/New Zealand.
- Results from past leadership roles: execution quality ~70% → 98%; 1,400+ hours of manual reporting automated (≈10 team members' workload); client retention ~60% → 90%; a 24% cost-to-revenue ratio.
- Award: AI Led Digital Marketer of the Year 2026, Maharashtra Excellence Awards.
- Does not guarantee rankings or AI placement; does not publish fixed packages — engagements are scoped after a discovery call.
- Full text of every page: https://ajaypadhy.com/llms-full.txt

## Services

- [All services](https://ajaypadhy.com/services): Overview of SEO, GEO, automation and operations consulting, how the consultant-plus-team model compares with an agency or freelancer, and engagement types.
- [SEO Consultant for Businesses That Want Revenue, Not Rankings Reports](https://ajaypadhy.com/seo-consultant): Senior SEO consultant in India, 14+ years in digital growth and a former Head of SEO. Prioritised audits and strategy tied to revenue. Book an intro call.
- [SEO Expert in Mumbai for Businesses Fighting Crowded Search Results](https://ajaypadhy.com/seo-consultant/mumbai): Mumbai-based SEO expert and former Head of SEO. Local pack, Google Business Profile and national SEO strategy, with in-person sessions in Mumbai. Book a call.
- [International SEO Consultant for Multi-Market and Enterprise Websites](https://ajaypadhy.com/seo-consultant/international-enterprise): International SEO consultant and former Head of SEO. Domain strategy, hreflang, migrations and QA governance for multi-market sites. Discuss your markets today.
- [SEO Expert in Delhi NCR for Businesses Stuck Behind the Local Pack](https://ajaypadhy.com/seo-consultant/delhi): Need an SEO expert in Delhi NCR? Work directly with Ajay Padhy, a former Head of SEO, on local pack, Hinglish search and lead-gen SEO — delivered remotely.
- [SEO Expert in Bangalore for SaaS and B2B Tech Teams Selling Globally](https://ajaypadhy.com/seo-consultant/bangalore): SEO expert in Bangalore for SaaS and B2B tech: pipeline-focused SEO, comparison pages and AI answer visibility from a former Head of SEO. Book an intro call.
- [SEO Expert in Hyderabad for IT, Pharma and Real Estate Businesses](https://ajaypadhy.com/seo-consultant/hyderabad): SEO expert in Hyderabad for IT services, pharma, healthcare and real estate. International B2B SEO from a former Head of SEO, delivered remotely. Talk to Ajay.
- [SEO Expert in Pune for Manufacturers and Exporters Winning Buyers Abroad](https://ajaypadhy.com/seo-consultant/pune): SEO expert in Pune for manufacturers, engineering exporters, education and IT services. International SEO from a former Head of SEO, delivered remotely.
- [Generative Engine Optimization Services, Measured Honestly](https://ajaypadhy.com/geo-consultant): Generative engine optimization services from a GEO consultant with 14+ years in search. Measured AI visibility, no guaranteed placements. Book an intro call.
- [AI Visibility Audit: What Free Checkers Can't Tell You](https://ajaypadhy.com/geo-consultant/ai-visibility-audit): An AI visibility audit that goes past free checkers: custom prompt set, competitor scorecard, cited-source analysis and ranked fixes. Plus a free DIY checklist.
- [Marketing Automation Consultant for Workflows That Don't Break Quietly](https://ajaypadhy.com/marketing-automation-consultant): Marketing automation consultant who automated 1,400+ hours of manual reporting in a previous leadership role. n8n, Zapier, Make and AI workflows with monitoring and handover.
- [SEO Automation That Removes Grunt Work, Not Judgement](https://ajaypadhy.com/marketing-automation-consultant/seo-automation): SEO automation for agencies and in-house teams: automated SEO reports, technical monitoring and content QA — from the consultant who automated 1,400+ hours.
- [Marketing Operations Consultant for Teams That Should Be Doing Better](https://ajaypadhy.com/marketing-operations-consultant): Marketing operations consultant who lifted client retention from ~60% to 90% in a previous leadership role. SOPs, QA, KPIs and team design. Book a call.
- [Digital Marketing Consultant for Growth Strategy, Paid Media and Social](https://ajaypadhy.com/digital-marketing-consultant): Digital marketing strategy, channel mix, Google Ads and paid social oversight, analytics and fractional head-of-digital support.
- [Website Development and Redesign Services Built to Rank and Convert](https://ajaypadhy.com/website-development): SEO-friendly website development and redesigns in Next.js, WordPress and Shopify, with migration planning and Core Web Vitals.
- [SEO Audit Services That Tell You What to Fix First, and Why](https://ajaypadhy.com/seo-audit-services): SEO audit services led by a senior consultant: full SEO audits, traffic-drop (forensic) audits, pre/post-migration audits and independent agency reviews, prioritised by business impact, with three implementation options.
- [SEO Migration Services](https://ajaypadhy.com/seo-migration-services): SEO migration consulting for domain, platform, redesign, HTTPS and international moves. Past results: 70%+ of traffic retained after full domain and brand migrations; 40%+ improvement in rankings and traffic after UI/UX and platform migrations (BFSI and real estate clients, strategy implemented as instructed).

## Case studies

- [Keeping 80% of Traffic Through a Rebrand and Domain Change](https://ajaypadhy.com/case-studies/general-insurer-domain-migration): anonymised client case study
- [Recovering 93% of Traffic Two Weeks After a Redesign](https://ajaypadhy.com/case-studies/stockbroking-website-redesign-migration): anonymised client case study
- [Moving a Blog to a Knowledge Centre and Growing Traffic 112%](https://ajaypadhy.com/case-studies/blog-to-knowledge-centre-migration): anonymised client case study
- [Growing Traffic 15% and Leads 6% After a Website Migration](https://ajaypadhy.com/case-studies/post-migration-seo-growth-education): anonymised client case study
- [900+ Keywords in AI Overviews for a General Insurer](https://ajaypadhy.com/case-studies/ai-overviews-visibility-general-insurer): anonymised client case study
- [From Zero to 150 US Keywords in Google AI Overviews](https://ajaypadhy.com/case-studies/ai-overviews-us-staffing-firm): anonymised client case study
- [Job-Page Clicks From 68 to 112K With Google for Jobs Schema](https://ajaypadhy.com/case-studies/jobs-schema-careers-site-seo): anonymised client case study
- [Lifting a Google Penalty for a Lifestyle Publisher](https://ajaypadhy.com/case-studies/google-penalty-recovery-publisher): anonymised client case study
- [#1 for a Category Head Term, Organic at 76% of Revenue](https://ajaypadhy.com/case-studies/ecommerce-category-head-term-ranking): anonymised client case study
- [Blog Clicks Up 189% in Six Months for a US Workforce Firm](https://ajaypadhy.com/case-studies/non-branded-blog-traffic-us-staffing): anonymised client case study
- [Doubling Organic Sessions With Service Pages and Blog Clusters](https://ajaypadhy.com/case-studies/service-pages-blog-clusters-organic-growth): anonymised client case study
- [Growing Sessions 152% Quarter on Quarter for a Niche Brand](https://ajaypadhy.com/case-studies/automotive-services-organic-growth): anonymised client case study
- [Taking Unranked Category Keywords to Page One for a D2C Brand](https://ajaypadhy.com/case-studies/d2c-ecommerce-category-keyword-rankings): anonymised client case study
- [Doubling Enquiries in One Market With International SEO](https://ajaypadhy.com/case-studies/international-seo-lead-generation): anonymised client case study
- [SaaS Category Keyword From #25 to #1 With Link Building](https://ajaypadhy.com/case-studies/saas-link-building-category-keyword): anonymised client case study
- [Growing Domain Authority From 31 to 43 With Blogger Outreach](https://ajaypadhy.com/case-studies/insurance-link-building-domain-authority): anonymised client case study
- [960 Organic Leads in Two Months for an MSME Lender](https://ajaypadhy.com/case-studies/nbfc-msme-lender-organic-leads): anonymised client case study
- [209 Keywords Into the Top 5 With Product Page Optimisation](https://ajaypadhy.com/case-studies/market-research-product-page-optimisation): anonymised client case study
- [Lifting CTR 43% With Emojis in Meta Titles and Descriptions](https://ajaypadhy.com/case-studies/travel-meta-emoji-ctr-optimisation): anonymised client case study
- [Rankings Up 67% Quarter on Quarter for a Relocation Company](https://ajaypadhy.com/case-studies/relocation-services-organic-growth): anonymised client case study
- [US Store Visitors Up 268% With Custom Store Listings](https://ajaypadhy.com/case-studies/custom-store-listings-streaming-app-aso): anonymised client case study
- [Growing Non-Branded App Downloads 25% With Store Listing Tests](https://ajaypadhy.com/case-studies/fintech-app-non-branded-downloads-aso): anonymised client case study
- [Lifting a Ride-Hailing App's Store Rating From 3.7 to 4.6](https://ajaypadhy.com/case-studies/app-store-rating-improvement): anonymised client case study
- [Festive In-App Events Lift Play Store Explore Visits 74%](https://ajaypadhy.com/case-studies/play-store-festive-in-app-events): anonymised client case study
- [Doubling YouTube Views With a Format and Thumbnail Overhaul](https://ajaypadhy.com/case-studies/youtube-channel-organic-growth-strategy): anonymised client case study
- [Tripling YouTube CTR From 1.5% to 4.5% With Influencers](https://ajaypadhy.com/case-studies/youtube-ctr-influencer-content-growth): anonymised client case study
- [Scaling SEO Operations Across International Markets](https://ajaypadhy.com/case-studies/international-seo-operations)
- [Transforming a Growing SEO Organisation](https://ajaypadhy.com/case-studies/seo-organisation-transformation)
- [Building Visibility Beyond Traditional Search](https://ajaypadhy.com/case-studies/ai-search-visibility-framework)
- [From Manual Marketing Workflows to Intelligent Systems](https://ajaypadhy.com/case-studies/marketing-reporting-automation)
- [Digital Growth Across SEO, Paid Media & Web](https://ajaypadhy.com/case-studies/integrated-digital-growth)

## Guides: SEO

- [Traffic Dropped After a Website Migration? A Recovery Plan](https://ajaypadhy.com/insights/website-migration-traffic-recovery): Traffic drop after a website migration? Find the cause fast: redirects, noindex, canonicals, rendering, internal links. A first-week triage and recovery plan.
- [Website Traffic Dropped? How to Tell If It's Your SEO, Google or AI](https://ajaypadhy.com/insights/seo-traffic-drop-diagnosis): Why did my website traffic drop? A Search Console method to tell if it's your SEO, a Google update, AI Overviews or broken tracking, and what to ask next.
- [What Is SEO Consulting? What a Consultant Actually Does](https://ajaypadhy.com/insights/what-is-seo-consulting): What is SEO consulting? Learn what an SEO consultant does, how it differs from an agency, freelancer or in-house hire, and when you actually need one.
- [What to Ask SEO Consultants: 15 Questions and Red Flags](https://ajaypadhy.com/insights/questions-to-ask-seo-consultant): What to ask SEO consultants before hiring: 15 practical questions, what good and bad answers sound like, and the red flags Google itself warns about.
- [SEO Pricing in India: What SEO Really Costs Per Month](https://ajaypadhy.com/insights/seo-pricing-india): SEO pricing in India explained: typical monthly costs by provider type, what SEO packages include, why cheap packages fail and how to budget with confidence.
- [SEO Audit Checklist: A Prioritised Guide for 2026](https://ajaypadhy.com/insights/seo-audit-checklist): A practical SEO audit checklist: crawl and indexing, JavaScript rendering, internal links, content, Core Web Vitals, schema and AI search, ranked by priority.
- [B2B SEO for SaaS: A Strategy Built for Pipeline](https://ajaypadhy.com/insights/seo-for-saas-b2b): B2B SEO for SaaS: why bottom-of-funnel pages come first, how to avoid programmatic SEO traps, measure pipeline not traffic, and win AI answers for tool queries.

## Guides: International SEO

- [International SEO Keyword Research: A Market-by-Market Process](https://ajaypadhy.com/insights/international-seo-keyword-research): International SEO keyword research done properly: why translated keywords fail, a market-by-market process, ccTLD vs subfolder choices and hreflang pitfalls.
- [SEO Migration Checklist: Before, During and After Launch](https://ajaypadhy.com/insights/seo-site-migration-checklist): A phased website migration SEO checklist: inventory, redirect mapping, benchmarks, launch-day checks and 2/4/12-week monitoring to protect rankings and traffic.

## Guides: AI Search

- [GEO vs SEO vs AEO: What Actually Changes (and What Doesn't)](https://ajaypadhy.com/insights/seo-vs-aeo-vs-geo): GEO vs SEO vs AEO explained by a practitioner: clear definitions, a side-by-side comparison, how to measure each, and how to run one strategy for all three.
- [ChatGPT SEO: How to Rank in ChatGPT (and What Nobody Can Promise)](https://ajaypadhy.com/insights/how-to-rank-in-chatgpt): ChatGPT SEO explained honestly: how ChatGPT search picks sources, what improves your chances of being recommended, crawler settings and how to measure it.
- [How to Track AI Visibility: A Practical Measurement Method](https://ajaypadhy.com/insights/how-to-measure-ai-search-visibility): How to track AI visibility across ChatGPT, Gemini, Perplexity and AI Overviews: build a prompt set, score four metrics and set up a GA4 AI referral segment.
- [How to Improve Brand Visibility in AI Search: A Practical Playbook](https://ajaypadhy.com/insights/brand-visibility-ai-search): How to improve brand visibility in AI search: fix entity basics, write answer-first content, earn third-party mentions and correct wrong AI answers.
- [How to Optimise for AI Overviews: A Practitioner's Guide](https://ajaypadhy.com/insights/google-ai-overviews-optimization): How to optimize for AI Overviews and AI Mode: what Google requires, the formatting and E-E-A-T work that earns citations, and what to do if clicks fall.
- [llms.txt: What It Is, an Example File and Whether It Helps SEO](https://ajaypadhy.com/insights/llms-txt-guide): What llms.txt is, an llms.txt example you can adapt, how it differs from robots.txt and sitemap.xml, and an honest verdict on its SEO and AI impact.
- [How to Check if ChatGPT, Claude and Perplexity Can Crawl Your Site](https://ajaypadhy.com/insights/check-ai-crawler-access): Five checks for AI crawler access: robots.txt rules per bot, firewall and CDN blocks, raw HTML, server logs and page-level signals.
- [Best AI Visibility Tools: A Buyer's Guide for 2026](https://ajaypadhy.com/insights/ai-visibility-tools): Buyer's guide to the best AI visibility tools: SEO suites, dedicated AI visibility trackers and DIY setups, the criteria that matter and the limits of each.

## Guides: Automation

- [Marketing Reporting Automation: Remove the Work, Keep the Ownership](https://ajaypadhy.com/insights/seo-reporting-automation): A practical guide to marketing reporting automation: architecture, tool choices, what stays human, failure monitoring and how to measure the hours you save.
- [n8n vs Zapier vs Make: Which Automation Tool Fits Your Team?](https://ajaypadhy.com/insights/n8n-vs-zapier-vs-make): n8n vs Zapier vs Make compared on pricing models, cost at scale, self-hosting, AI features and maintenance — so you pick the right platform the first time.
- [Which SEO Tasks to Automate (and Which to Keep Human)](https://ajaypadhy.com/insights/which-seo-tasks-to-automate): SEO automation done right: 18 SEO tasks rated automate, assist with AI or keep human, plus risks, a starter stack and a simple way to prioritise your work.
- [12 Marketing Automation Examples for B2B and Agency Teams](https://ajaypadhy.com/insights/marketing-automation-examples): 12 practical marketing automation examples for B2B and agency teams — trigger, steps, tools and time saved — from lead routing to reporting and AI checks.
- [How to Build a Looker Studio SEO Dashboard (Step by Step)](https://ajaypadhy.com/insights/looker-studio-seo-dashboard): Build a Looker Studio SEO dashboard with native GA4 and Search Console connectors: page layout, branded regex, filters, sharing and mistakes to avoid.

## Guides: Operations

- [How to Prove Marketing ROI to Clients Without CRM Access](https://ajaypadhy.com/insights/proving-marketing-value-without-crm): How to prove marketing ROI to clients without CRM access: agree a proxy KPI, use a monthly lead-outcome sheet, call tracking, UTMs and a value narrative.
- [Productised Agency Services: How to Fix Scope and Stop Scope Creep](https://ajaypadhy.com/insights/productised-agency-delivery): Productised agency services explained: fixed scope per tier, an hours budget per client, a monthly cycle, a change-request route and when not to productise.
- [How to Step Back From Client Work as an Agency Owner](https://ajaypadhy.com/insights/agency-owner-step-out-of-delivery): How to step back from client work as an agency owner: map what only you do, document it, hand over each client in stages and keep quality and clients intact.
- [SEO Process at Scale: How to Keep Quality High as Teams Grow](https://ajaypadhy.com/insights/seo-quality-at-scale): Build an SEO process that keeps quality high at scale: SOPs, QA scorecards, root-cause coaching, automated checks and dashboards. Lessons from 70% to 98%.
- [SEO SOP Templates: 6 Standard Operating Procedures You Can Use](https://ajaypadhy.com/insights/seo-sop-templates): Six practical SEO SOP templates with owner, frequency, steps and definition of done, plus how to structure an SEO wiki and roll out SOPs your team will use.
- [What Is Marketing Operations? Pillars, Maturity Model and First 90 Days](https://ajaypadhy.com/insights/what-is-marketing-operations): What is marketing operations? The six pillars, how marketing ops differs from RevOps, a maturity model, the signs you need it and a first-90-days plan.
- [SEO Reporting: What to Include, KPIs and a Monthly Report Template](https://ajaypadhy.com/insights/seo-reporting-guide): SEO reporting that leaders actually read: what to include for each audience, leading vs lagging KPIs, tying SEO to revenue, and a monthly SEO report template.
- [SEO Agency Client Retention: Why Clients Churn and How to Stop It](https://ajaypadhy.com/insights/seo-agency-client-retention): SEO agency client retention for agency owners: why SEO clients churn, a 90-day onboarding plan, an account health score and the practices that cut churn.

## Free tools

- [Free SEO & AI search tools](https://ajaypadhy.com/tools): hub of free, no-sign-up checkers and generators.
- [AI Crawler & Robots.txt Checker](https://ajaypadhy.com/tools/ai-crawler-checker): Can ChatGPT, Claude, Perplexity and Google crawl your pages? Test robots.txt rules bot by bot and spot firewall blocks.
- [llms.txt Generator & Checker](https://ajaypadhy.com/tools/llms-txt-generator): Build an llms.txt file from your sitemap, or validate an existing one against the llmstxt.org format and test its links.
- [CSR vs SSR Checker](https://ajaypadhy.com/tools/ssr-checker): Server-side or client-side rendered? See how much of your content, links and metadata exist in the raw HTML crawlers read.
- [Schema Markup Generator](https://ajaypadhy.com/tools/schema-markup-generator): Generate JSON-LD for Organization, LocalBusiness, FAQ, Article, Product, Service, Person, Breadcrumb, Event and more.
- [SEO ROI Calculator](https://ajaypadhy.com/tools/seo-roi-calculator): Project organic traffic, leads, revenue and payback month, and compare SEO against the cost of the same clicks in Google Ads.
- [HTTP Status, Redirect & Header Checker](https://ajaypadhy.com/tools/http-status-checker): Trace redirect chains, check status codes and inspect headers for up to 10 URLs, as a browser or as a search crawler.
- [Open Graph & SERP Preview Checker](https://ajaypadhy.com/tools/open-graph-checker): Preview Google snippets and social share cards, and check title, description, og:image and Twitter Card tags.
- [XML Sitemap Checker & Validator](https://ajaypadhy.com/tools/sitemap-checker): Validate XML sitemaps and sitemap indexes: format, URL count, lastmod dates, blocked URLs and a sample of status codes.
- [Hreflang Checker & Tag Generator](https://ajaypadhy.com/tools/hreflang-checker): Check hreflang codes, return links, x-default and canonical conflicts, or generate correct hreflang tags.

## About

- [About Ajay Padhy](https://ajaypadhy.com/about): background, career timeline, awards and recommendations.
- [Contact](https://ajaypadhy.com/contact): book a 30-minute intro call.