Ajay Padhy — SEO & GEO Consultant in Mumbai, India

An SEO consultant diagnoses why a website isn't getting the organic visibility it should, then builds and guides a prioritised plan to fix it: technical SEO, content and keyword architecture, authority, and measurement tied to leads or revenue. I also cover visibility in AI assistants such as ChatGPT and Google AI Overviews, because more buyer research now happens there.

An agency is built to sell ongoing execution hours; senior people often pitch and junior people deliver. A consultant is hired for judgement on a specific problem. I work as an independent consultant: you deal with me directly, and I bring in a small specialist team only for the execution you actually need.

A 2026 market survey puts experienced freelancers at roughly ₹25,000–60,000 a month, small agencies at ₹30,000–1,50,000 and senior consultant day rates at ₹15,000–40,000. Under about ₹15,000 a month usually buys activity, not results. I scope every engagement after a short call rather than selling packages. My full breakdown is in the SEO pricing in India guide on the Insights page.

No, and nobody honest can. Google's own guidance on hiring an SEO calls ranking or traffic guarantees a red flag, because results depend on competitors and algorithms no consultant controls. What I commit to is a clear plan, visible work and honest reporting against a baseline, so you can judge whether the investment is paying off.

Technical fixes can register within weeks once pages are recrawled. Content and authority work typically takes three to six months to show clear movement, and competitive head terms longer. I set a baseline in the first month so progress is measured rather than guessed, and I flag early if something isn't working.

GEO is the work of making a brand visible inside AI-generated answers — in ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. It builds on SEO and adds entity consistency, answer-first content and third-party presence, measured with a fixed set of prompts over time. Nobody can guarantee an AI recommendation; you can make accurate information about you easy to find and trust.

Rank for the questions your buyers ask, describe your business the same way everywhere (website, LinkedIn, Google Business Profile, directories), publish specific content worth citing, and earn mentions on the review sites, publications and communities AI systems rely on. Then measure mentions and citations monthly against a fixed prompt set.

For many informational queries, yes — the answer appears on the results page and fewer people click. The response is to measure conversions rather than raw clicks, target queries where people still click to compare or buy, and make your pages the cited source inside the overview.

Yes. I build reporting pipelines that pull GA4, Search Console, ads and CRM data automatically into dashboards and summaries, using Looker Studio, Apps Script, Python or n8n depending on your stack. In teams I've led, automating reporting workflows saved more than 1,400 hours of manual effort.

Yes. I review workflows, ownership, KPIs, QA, SOPs and capacity, then design an operating model that makes delivery consistent without simply adding people. In a previous leadership role, rebuilding the operations team took client retention from around 60% to 90%.

Yes. I'm based in Mumbai and work remotely with businesses across India — including Delhi NCR, Bengaluru, Hyderabad and Pune — and internationally. Most of my SEO career has been on campaigns for North America, the UK, the UAE and Australia/New Zealand.

I lead every engagement personally: strategy, prioritisation and review of significant deliverables. For execution I work with a small team of specialists in technical SEO, content, development and automation, and you know who they are. You keep ownership of every account, dashboard and piece of content.