CASE STUDY · TECHNICAL SEO & SCHEMA
Job-Page Clicks From 68 to 112K With Google for Jobs Schema
A multinational IT services firm's India careers site grew job-page clicks from 68 to 112K, and impressions from 2.3K to 2.66M, comparing one quarter with the same quarter a year earlier. JobPosting structured data and technical fixes got its listings into Google for Jobs, and job-apply events rose from 833 to 9.6K.
- Client
- A multinational IT services and consulting firm (India careers site)
- Industry
- IT services and consulting
- Market
- India
- Project
- Technical SEO & schema
- Period
- Quarter vs the same quarter a year earlier
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
68 → 112K
Google clicks to job pages, quarter vs the same quarter a year earlier (~1,600X).
2.3K → 2.66M
Google impressions for job pages over the same comparison (~1,150X).
~30 → ~10
Average position of job pages improved from ~30 to ~10.
833 → 9.6K
Job-apply events, roughly 11X the same quarter a year earlier.
DATA
The numbers
Quarter vs the same quarter a year earlier
Google Search Console; lower is better
BACKGROUND
The challenge
I led this engagement in a previous agency leadership role. The firm posts thousands of jobs, but its India listings weren't appearing in Google's jobs experience, engagement was low, and few job applications came from search.
For a careers site, Google for Jobs is often the biggest organic opportunity — and it depends almost entirely on clean technical foundations and valid structured data.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
Crawlability and indexing
Fixed crawlability and indexing issues so job pages could be found and indexed reliably.
Load speed
Improved load speed on job pages.
Internal linking
Strengthened internal linking to job pages.
JobPosting structured data
Implemented JobPosting schema so listings became eligible to appear in Google for Jobs.
STRATEGIC LESSON
The takeaway
For job listings, valid JobPosting schema on crawlable, indexable pages is the entry ticket to Google for Jobs — without it, even strong pages stay invisible there.
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