SERVICES
Consulting Services: SEO, GEO, Digital Growth, Automation, Operations and Web
Six services that work as one growth system: get found on Google, get recommended in AI answers, spend marketing budget where it pays back, remove manual work, make delivery consistent, and run it all on a website built to rank and convert. Every engagement is led by me personally, with a specialist team for execution.
SEO CONSULTING
SEO Consultant for Businesses That Want Revenue, Not Rankings Reports
I'm Ajay Padhy, an SEO consultant based in Mumbai who works with founders and marketing heads in India and abroad. I find what is actually capping your organic growth — technical debt, weak site architecture, thin authority or a broken delivery process — and fix it in the order that moves revenue. Leading international teams, I lifted execution quality from about 70% to 98%.
Pick this if: You want more qualified leads or sales from Google, and you've either never had senior SEO input or paid for SEO and couldn't tell what it did.
GEO · AI SEARCH CONSULTING
Generative Engine Optimization Services, Measured Honestly
My generative engine optimization services help brands get mentioned, cited and recommended accurately in ChatGPT, Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews and AI Mode. I'm Ajay Padhy, a Mumbai-based GEO and SEO consultant with 14+ years in digital growth and nearly a decade leading international SEO. I measure your AI visibility against a fixed prompt set, then fix what AI systems misunderstand.
Pick this if: Buyers ask ChatGPT, Gemini or Google's AI Overviews about your category, and you don't know whether you're mentioned — or who is recommended instead.
Specialist services
- AI Visibility Audit →
An AI visibility audit that goes past free checkers: custom prompt set, competitor scorecard, cited-source analysis and ranked fixes. Plus a free DIY checklist.
MARKETING & AI AUTOMATION
Marketing Automation Consultant for Workflows That Don't Break Quietly
As a marketing automation consultant, I design and build the reporting, data and AI workflows that remove repetitive work from marketing and SEO teams. I'm Ajay Padhy, and I work in n8n, Make, Zapier, Python, Google Apps Script and the OpenAI and Anthropic APIs. In teams I've led, automating reporting saved 1,400+ hours of manual work, roughly 10 team members' workload.
Pick this if: Your team loses days every month to copy-paste reporting, manual hand-offs or workflows that break without anyone noticing.
Specialist services
- SEO Automation →
SEO automation for agencies and in-house teams: automated SEO reports, technical monitoring and content QA — from the consultant who automated 1,400+ hours.
MARKETING & SEO OPERATIONS
Marketing Operations Consultant for Teams That Should Be Doing Better
I'm Ajay Padhy, a marketing operations consultant and former Head of SEO who fixes how marketing and SEO teams deliver: ownership, workflows, SOPs, quality control, reporting and KPIs. It's for agencies and in-house teams whose output hasn't kept pace with headcount. In a previous leadership role, rebuilding the operations team lifted client retention from around 60% to 90% at a 24% cost-to-revenue ratio.
Pick this if: Delivery quality depends on who is working that week, clients churn, and adding people adds cost faster than it adds output.
DIGITAL GROWTH STRATEGY
Digital Marketing Consultant for Growth Strategy, Paid Media and Social
I'm Ajay Padhy, a digital marketing consultant based in Mumbai. I help businesses decide where their marketing money should go — SEO, Google Ads, paid social, content or the website — and connect those channels into one plan measured against leads and revenue. As AVP — Digital at Savit Interactive, I lead SEO, paid media, social and web together; before that I spent 14+ years in search and e-commerce growth. I lead every engagement personally as your senior digital marketing expert, with a specialist team for execution.
Pick this if: You spend on Google Ads, social and SEO through different people, and nobody can tell you which channel actually brings in customers.
WEBSITE DEVELOPMENT & REDESIGN
Website Redesign Services and Development Built to Rank and Convert
Most website redesigns are planned by designers and developers, and SEO is checked the week before launch — which is how businesses lose rankings they spent years building. I run website development and redesign projects the other way round: search, structure and conversion first, then design and code. I lead the project personally as a former Head of SEO; development is done by my team in Next.js, WordPress or Shopify.
Pick this if: You're planning a redesign or new site and can't afford to lose the rankings you have — or your current site is slow, hard to update or doesn't convert.
SEO MIGRATION SERVICES
SEO Migration Services That Protect Rankings Through Domain, Platform and Redesign Moves
My SEO migration services protect the rankings, traffic and leads you've earned when you change domain, platform, design or URL structure. I'm Ajay Padhy, a former Head of SEO. For BFSI and real estate clients, my migrations retained 70%+ of traffic after complete domain and brand migrations, and delivered 40%+ improvement in rankings and traffic after UI/UX and platform migrations — where the strategy was implemented exactly as instructed.
Pick this if: You are changing domain, platform or design, or rebranding, and can't afford to lose the rankings and leads the current site earns.
SEO AUDIT SERVICES
SEO Audit Services That Tell You What to Fix First, and Why
My SEO audit services find what is actually holding your organic growth back and put it in the order that matters for your business. I'm Ajay Padhy, a former Head of SEO with 14+ years in search. The person you speak to on the first call is the person who audits your site, and you get a prioritised plan your team can act on, not a tool export with a logo on it.
Pick this if: You need an independent, prioritised view of what is holding search back: after a traffic drop, before a migration, or to check what your current SEO provider is doing.
ALSO AVAILABLE
Focused engagements and markets
Smaller, sharply scoped pieces of work, and SEO for a specific city or market.
VALUE VS INVESTMENT
How I put a value on organic results
Organic traffic and leads aren't free just because you don't pay per click. To compare them with what you invest, I value them at what the same results would cost to buy through paid search.
Worked example: illustrative numbers, not a client result or a price
Method 1: click value (CPC based)
Extra non-branded organic clicks per month × average cost per click for the same keywords in Google Ads.
3,000 clicks × ₹40 = ₹1,20,000 a month
Method 2: lead value (CPL based)
Extra organic leads per month × what a lead costs you through paid channels.
45 leads × ₹1,500 = ₹67,500 a month
Value vs investment = monthly value ÷ monthly investment. If the click value above were twice what you invest each month, the ratio is 2×.
Use one method, not both added together: the leads come from the same clicks, so adding them counts the value twice. For lead generation businesses I prefer the lead method; for content and ecommerce sites, the click method, alongside actual revenue where it can be tracked.
The CPCs come from your own Google Ads data or keyword tools, and the CPL from your paid campaigns, so the value is based on your market, not a generic benchmark.
Want to model it with your own numbers over 12 months? Try the free SEO ROI calculator.
HOW I WORK
A consultant with a team — not an agency
Every engagement is led by me personally. For execution, I work with a small team of specialists — technical SEO, content, development and automation — so you get senior thinking without agency layers, account managers or hand-offs.
| Dimension | Consultant with a team (how I work) | Typical agency | Solo freelancer |
|---|---|---|---|
| Who you deal with | Me, from first call to final review | An account manager; senior staff mostly at the pitch | The freelancer |
| Who does the work | Me for strategy and review; named specialists for execution | Often junior staff, sometimes outsourced | The freelancer, limited by their own hours |
| What you pay for | A scoped problem and an agreed outcome | Usually a monthly package of hours or deliverables | Hours or tasks |
| Range of skills | Strategy plus technical SEO, content, development and automation specialists | Broad, but quality varies by team | Usually one or two skills |
| Best fit | Businesses that need senior judgement and reliable execution without agency layers | Large volume of ongoing execution | Clearly defined, smaller tasks |
ENGAGEMENTS
Ways to work together
Audit & roadmap
A fixed-scope diagnosis with a prioritised roadmap your team can act on. Typically 2–4 weeks.
Advisory retainer
Ongoing senior guidance: monthly strategy, reviews of your team's work, and a direct line to me when decisions come up.
Strategy + execution
I own the strategy and stay your single point of contact; my specialist team handles implementation — technical fixes, content, builds and reporting.
FAQ
Choosing the right service
What people usually ask before deciding where to start.
Most clients start with an audit and roadmap in the area that hurts most — usually SEO or AI visibility — because it shows where the real constraint is before you commit to a retainer. If you're unsure, a 30-minute intro call is enough for me to point you in the right direction, even if that means you don't need me.
Yes, and they often belong together: GEO builds on the same content and authority work as SEO, and automated reporting is how you see whether either is working. I scope the combination around your goals rather than selling bundles.
No. Every engagement is scoped after a discovery call, because a 40-page local business site and a multi-market enterprise migration need very different work. You get a written scope, timeline and fee before anything starts. A few policies hold for every client: you can start with an audit alone, with no minimum commitment; there is no fixed term, though longer commitments are priced better; a performance-linked option (a fixed fee plus a bonus) is available, but never pure pay-per-result; and any work outside the agreed scope gets a written estimate first.
The scope is written down before work starts. If you ask for something outside it, you get a written estimate first and the choice is yours: add it, swap it for something already in scope, or leave it. No out-of-scope work happens before you decide, so there's never a surprise bill.
No. Google itself warns against anyone who guarantees rankings, and no one controls what AI assistants say. I commit to a clear plan, visible work and honest reporting against a baseline.
Have a growth problem worth solving?
Tell me where you're stuck. On a 30-minute intro call I'll tell you where I think the constraint is and what I'd look at first — whether or not we end up working together.