ABOUT

I'm Ajay Padhy — an SEO, GEO and growth operations consultant

I'm based in Mumbai, India, with 14+ years in digital growth. I went from SEO analyst to quality analyst, team leader and assistant manager (where I also led a PPC team for the automotive vertical), then Head of SEO, leading international SEO operations across North America, the UK, the UAE and Australia/New Zealand. Today I'm AVP — Digital at Savit Interactive, and I take on a small number of independent consulting engagements in SEO, GEO, marketing operations and automation.

Book a 30-minute intro call →See my work
Ajay Padhy, SEO and GEO consultant
900+GEO / AI Search

Keywords in Google AI Overviews

80%Enterprise SEO

Traffic Retained through Tier-1 Rebrand

1,400+Automation

Hours of manual reporting automated

Ex-Head of SEOTrack Record

Ethinos Digital · 14+ Yrs Growth Ops

AT A GLANCE

Ajay Padhy at a glance

  • Based in: Mumbai, India, working with clients in India, the US, the UK, the UAE and Australia/New Zealand.
  • Experience: 14+ years in digital growth, 8+ of them in professional SEO.
  • Roles: Avp — digital (2025–PRESENT); Head of seo (2024–2025); Assistant manager (2023); Team leader — seo (2020–2022).
  • Works on: SEO, GEO and AI search visibility, marketing operations, automation and SEO-friendly websites.
  • How: consultant-led engagements, with specialists for execution.
  • Recognised: SEO & AI Search Leader — Advertising Leader (Under 40), MADEX Awards 2026; AI Led Digital Marketer of the Year 2026, Maharashtra Excellence Awards.

How I think about growth

I've spent more than a decade working across the different layers of digital growth.

I started with hands-on SEO execution, moved into quality and process management, then into international team leadership and digital operations. Over time, my work expanded into automation, paid media, analytics, AI Search, GEO and broader digital strategy.

That journey changed how I think about growth.

The biggest opportunities are rarely hiding inside one tactic. They're usually hiding between systems.

A better process can improve quality.

Better data can improve decisions.

Automation can remove operational drag.

AI can multiply what a strong team is already capable of doing.

My job is to connect those pieces.

How I work: consultant-led, team-delivered

Every engagement is led by me personally. For execution, I work with a small team of specialists — technical SEO, content, development and automation — so you get senior thinking without agency layers, account managers or hand-offs.

01
SEOSEO Consultant for Businesses That Want Revenue, Not Rankings ReportsSEO consultant and SEO expert in India with 14+ years in digital growth. Audits, strategy and delivery tied to enquiries and sales. Book an intro call.Read more →
02
GEOGenerative Engine Optimization Services, Measured HonestlyGEO and AI SEO services from a consultant with 14+ years in search: measured visibility in ChatGPT, Gemini and AI Overviews, no guaranteed placements.Read more →
03
AutomationMarketing Automation Consultant for Workflows That Don't Break QuietlyMarketing automation consultant who has automated 1,400+ hours of manual reporting. n8n, Zapier, Make and AI workflows with monitoring and handover.Read more →
04
OperationsMarketing Operations Consultant for Teams That Should Be Doing BetterMarketing operations consultant who lifted client retention from ~60% to 90% in a previous leadership role. SOPs, QA, KPIs and team design. Book a call.Read more →
05
Digital GrowthDigital Marketing Consultant for Growth Strategy, Paid Media and SocialDigital marketing consultant in Mumbai, India: growth strategy, Google Ads, paid social and analytics tied to revenue. Fractional head of digital option.Read more →
06
Web DevelopmentWebsite Redesign Services and Development Built to Rank and ConvertWebsite redesign services and SEO-friendly development: Next.js, WordPress and Shopify builds that keep your rankings, load fast and convert. Mumbai-based.Read more →
07
SEO MigrationSEO Migration Services That Protect Rankings Through Domain, Platform and Redesign MovesSEO migration services for domain, platform and redesign moves. Past results: 70%+ traffic retained after full domain and brand migrations. Plan yours now.Read more →
08
SEO AuditSEO Audit Services That Tell You What to Fix First, and WhySEO audit services led by a senior consultant: technical SEO audits, traffic-drop diagnosis, migration and agency reviews, prioritised by business impact.Read more →

SOCIAL PROOF

What People I've Worked With Say

Shailendra More
"

I had the pleasure of working with Ajay, and I was consistently impressed by his professionalism, strong knowledge, and ability to take quick and effective action. He had a great understanding of his work, are dependable, and can be trusted to take ownership of responsibilities and deliver on commitments.

Shailendra More

Senior Program Manager • Marketing Operations

LinkedIn recommendationView on LinkedIn
Alla Lvovich
"

It was a pleasure to work with Ajay! His team was supporting a SEO team in New Zealand. Regardless of the time difference, Ajay was always ready to help in urgent situations. Ajay has great time management and project management skills as well as SEO skills. Very easy going and a good team player.

Alla Lvovich

Organic Product Lead • Atlas Digital

LinkedIn recommendationView on LinkedIn
Ankita Priyam
"

I have had the privilege of working with Ajay Padhy for few months in SportXS. Ajay and I were commissioned to work for e-commerce business. Through the several months that we spent together in a professional environment, I have seen Ajay grow - both as business analysis/manager and a human being. Ajay is a highly organized, goal oriented, independent and hard working perfectionist.

Ankita Priyam

eCommerce Growth Strategist • SportXS

LinkedIn recommendationView on LinkedIn
Sanket Nene
"

Ajay is a standout talent. He carries out all SEO tasks in an efficient manner. At the same time he's great to get along with. Certainly an asset to my team.

Sanket Nene

Operations Management • Leadership

LinkedIn recommendationView on LinkedIn
Nitul Saikia
"

I have worked very closely with Ajay in SportXS and found him very professional, 100% focused and committed to his work. Very confident at what he handles and delivers. Very sharp, apt and has an eye for detail. he is highly knowledged and expert in his work, very strong having with positive attitude towards work and helping to colleagues. he will be good asset to every organization.

Nitul Saikia

CEO • xpressdrop logistics

LinkedIn recommendationView on LinkedIn

PROOF

Selected work and writing

Anonymised results from real engagements, and guides on how I approach the work.

01
Case study900+ Keywords in AI Overviews for a General InsurerAI Overviews case study: a general insurer reached 900+ keywords in Google AI Overviews, 6.4K tracked AI Overview clicks and 450+ sessions from LLMs.Read more →
02
Case studyKeeping 80% of Traffic Through a Rebrand and Domain ChangeSEO migration case study: a general insurer kept 80% of monthly organic traffic one month after a rebrand and full domain change, with 6k more URLs indexed.Read more →
03
Case studyRecovering 93% of Traffic Two Weeks After a RedesignSEO migration case study: a stockbroking firm recovered 93% of organic traffic within two weeks of a website redesign, with non-brand impressions up 48.27%.Read more →
04
GuideWhat Is SEO Consulting? What a Consultant Actually DoesWhat is SEO consulting? Learn what an SEO consultant does, how it differs from an agency, freelancer or in-house hire, and when you actually need one.Read more →
05
GuideGEO vs SEO vs AEO: What Actually Changes (and What Doesn't)GEO vs SEO vs AEO explained by a practitioner: clear definitions, a side-by-side comparison, how to measure each, and how to run one strategy for all three.Read more →
06
GuideWhat Is Marketing Operations? Pillars, Maturity Model and First 90 DaysWhat is marketing operations? The six pillars, how marketing ops differs from RevOps, a maturity model, the signs you need it and a first-90-days plan.Read more →

Have a growth problem worth solving?

Tell me where you're stuck. On a 30-minute intro call I'll tell you where I think the constraint is and what I'd look at first — whether or not we end up working together.

Let's talk strategy →