CASE STUDY · SEO GROWTH
Growing Domain Authority From 31 to 43 With Blogger Outreach
A leading Indian general insurer grew its Domain Authority from 31 to 43 and its referring domains from 1,700 to 2,400 in four months. The programme used blogger outreach and premium placements on high-authority finance and insurance sites.
- Client
- A leading general insurer in India
- Industry
- Insurance (general)
- Market
- India
- Project
- SEO growth
- Period
- Over four months
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
31 → 43
Domain Authority over four months (+38.7%).
1,700 → 2,400
Referring domains over the same period (+41.2%).
DATA
The numbers
Third-party authority score; over four months
Over four months
BACKGROUND
The challenge
I led this link-building programme in a previous agency leadership role. The insurer's domain authority and referring domains lagged behind its competitors, which was holding back rankings.
The aim was to build authority through relevant, credible placements in finance and insurance rather than through volume.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
Blogger outreach
Ran a link-building strategy built around blogger outreach.
Premium link tactics
Moved to premium link-building tactics at the start of the period.
High-authority guest posts
Targeted high-authority websites and relevant industry blogs for collaboration and guest posting.
Sector relationships
Built relationships with influential finance and insurance bloggers for authentic content and backlinks.
STRATEGIC LESSON
The takeaway
Domain Authority is a third-party proxy, not a ranking factor — but steady growth in relevant referring domains is what usually sits behind ranking gains in competitive sectors like insurance.
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