CASE STUDY · SEO GROWTH
SaaS Category Keyword From #25 to #1 With Link Building
An enterprise AI contract-management SaaS platform moved a core category keyword from position 25 to #1 in two months, and two new keywords started ranking. The work was a focused backlink and brand-mention campaign built on competitor gap analysis.
- Client
- An enterprise AI contract-management SaaS platform
- Industry
- B2B SaaS
- Market
- Global / US
- Project
- SEO growth
- Period
- Over two months
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
25 → 1
Ranking for a core category keyword over two months.
2
New keywords started ranking.
Consistent backlink acquisition improved brand visibility in the category.
BACKGROUND
The challenge
I led this off-page campaign in a previous agency leadership role. The platform needed better keyword rankings and stronger brand presence in a crowded SaaS category.
In competitive SaaS categories, on-page work is often already at parity, so authority from relevant sites becomes the deciding factor.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
Competitor gap analysis
Analysed competitors' backlink profiles to find link opportunities they were using.
Authority-led acquisition
Ran backlink acquisition campaigns prioritising SaaS and technology authority sites.
Contextual brand mentions
Created brand mentions with contextual internal links.
Aligned to keyword plan
Aligned brand mentions with the keyword-growth strategy.
STRATEGIC LESSON
The takeaway
Links from sites the category's buyers already read carry relevance as well as authority, which is why targeted placements move rankings faster than volume.
RELATED READING
Related guides
More case studies
31 → 43
Domain Authority over four months (+38.7%).
Domain Authority
Growing Domain Authority From 31 to 43 With Blogger Outreach
960
Organic leads generated in two months.
Growth by metric
960 Organic Leads in Two Months for an MSME Lender
209
Keywords improved into the top 5 (Semrush).
Keywords improved, by ranking band
209 Keywords Into the Top 5 With Product Page Optimisation
Facing a similar problem?
Tell me where you're stuck. On a 30-minute intro call I'll tell you where I think the constraint is and what I'd look at first — whether or not we end up working together.