CASE STUDY · SEO GROWTH
Growing Sessions 152% Quarter on Quarter for a Niche Brand
An automotive services start-up in India grew sessions by 152% quarter on quarter, with total users up 86.69% and new users up 84.35%. The gains came from intent-led content, focused keyword research and technical and page-speed fixes.
- Client
- An automotive services start-up in India
- Industry
- Automotive services
- Market
- India
- Project
- SEO growth
- Period
- Quarter vs the previous quarter
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
+152%
Sessions, quarter vs the previous quarter.
+86.69%
Total users over the same comparison.
+84.35%
New users over the same comparison.
DATA
The numbers
Quarter vs the previous quarter
BACKGROUND
The challenge
I led this engagement in a previous agency leadership role. The brand operated in a niche category and needed organic visibility with the audience searching for its kind of service.
With a niche offer, the work had to find the relevant searches that did have volume, and build content that matched what those searchers wanted.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
Keyword research
Researched and prioritised high-volume, relevant keywords for implementation.
Content enhancement
Enhanced existing content and aligned it with the targeted keywords and search intent.
Informative blog posts
Developed blog posts on industry topics that showcased the brand's approach.
Technical SEO and page speed
Identified and resolved technical SEO issues and optimised page speed.
STRATEGIC LESSON
The takeaway
For a niche brand, matching content to the intent behind a small set of relevant searches does more than chasing broad volume.
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