CASE STUDY · SEO GROWTH
Doubling Enquiries in One Market With International SEO
A global assurance, certification and training provider doubled organic training and business enquiries in Indonesia, and grew them 28% in the UAE and 15% in India. The programme combined international targeting, country-specific keyword research, on-page work and links.
- Client
- A global assurance, certification and training provider
- Industry
- B2B services (assurance, certification and training)
- Market
- Global (India, UAE, Indonesia)
- Project
- SEO growth
- Period
- Nine months vs the same nine months a year earlier
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
+100%
Organic training and business enquiries in Indonesia, vs the same nine months a year earlier.
+28%
Organic training and business enquiries in the UAE.
+15%
Organic training and business enquiries in India.
DATA
The numbers
Training and business enquiries; nine months vs the same nine months a year earlier
BACKGROUND
The challenge
In a previous agency leadership role, I led the international SEO for this provider. It needed more organic training and business enquiries across several regional markets.
Each market searched differently, so the work had to be targeted country by country rather than as one global campaign.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
International targeting
Set up international targeting so the right pages reached the right markets.
Country-specific keyword research
Researched keywords separately for each country.
On-page optimisation
Optimised pages for the target terms in each market, using data-driven insights to refine content.
Architecture, UX and schema
Made website architecture, UI/UX and schema recommendations.
Internal linking and backlinks
Strengthened internal linking and built backlinks.
STRATEGIC LESSON
The takeaway
International SEO works market by market: country-specific keyword research shows how each audience actually searches, which a translated global plan misses.
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