CASE STUDY · SEO GROWTH
Blog Clicks Up 189% in Six Months for a US Workforce Firm
A US workforce solutions firm grew blog clicks by 189% (681 → 1,969) and organic sessions by 163% (777 → 2,045) over six months. The blog was rebuilt around non-branded topics, benchmarked against the top-ranking competitors and formatted for snippets and AI Overviews.
- Client
- A US workforce solutions firm
- Industry
- Staffing and workforce solutions
- Market
- US
- Project
- SEO growth
- Period
- Over six months
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
+189%
Clicks over six months (681 → 1,969).
+163%
Organic sessions over the same six months (777 → 2,045).
+161%
Organic users over the same period (714 → 1,864).
DATA
The numbers
Six months apart
Six months apart
Six months apart
BACKGROUND
The challenge
In a previous agency leadership role, I led the content SEO for this firm. Its blog brought in very little non-branded search traffic — the visitors it needed most.
The aim was to attract people searching for workforce topics who didn't yet know the brand, using blog content that could compete with the pages already ranking.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
Competitor-benchmarked content
Created blog content benchmarked against the top five ranking competitors for each topic.
Trend-led articles
Published articles on future workforce trends.
Snippet-ready formatting
Used bullets, short paragraphs, tables and lists to target featured snippets and AI Overviews.
Clear structure and tone
Kept a clear heading structure and a conversational, easy-to-read tone.
Audits and indexing
Ran regular SEO audits, fixed issues with developers and made sure new blog posts were indexed.
STRATEGIC LESSON
The takeaway
Benchmarking each article against the pages already ranking sets a realistic bar for depth and format, which is why it beats publishing to a content calendar alone.
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