CASE STUDY · SEO GROWTH
Doubling Organic Sessions With Service Pages and Blog Clusters
A US workforce solutions firm grew organic sessions by 102% (10,471 → 21,144) and blog organic sessions from 89 to 1,055 over eight months. Dedicated service pages, hub-and-spoke blog clusters and the Indexing API for job postings drove the growth.
- Client
- A US workforce solutions firm
- Industry
- Staffing and workforce solutions
- Market
- US
- Project
- SEO growth
- Period
- Over eight months
- My role
- Led the SEO strategy; delivered with my team at the time
OUTCOMES
The results
Direct commercial and organic search impact delivered during the engagement.
+102%
Organic sessions over eight months (10,471 → 21,144).
89 → 1,055
Blog organic sessions over the same period (+1,085%).
+57%
Organic users (9,890 → 15,618).
DATA
The numbers
Eight months apart
Eight months apart
Eight months apart
BACKGROUND
The challenge
I led this programme in a previous agency leadership role. The site attracted few non-branded visitors: the blog drew almost no organic traffic and there were no dedicated service pages for people searching for what the firm offered.
The plan was to give each service a page that could rank, and to surround those pages with structured blog content that earned non-branded visits.
Client and agency not named for confidentiality. I led the strategy; the work was delivered with my team at the time.
EXECUTION
What we did
Hub-and-spoke blog clusters
Developed blog clusters using a hub-and-spoke model, with snippet-ready bullets and tables and a clear content structure.
Competitor-benchmarked content
Created blog content aligned with the top five ranking competitors for each topic.
Dedicated service pages
Created dedicated service pages and updated content on existing ones.
Indexing API for job postings
Implemented the Indexing API for job postings.
Technical health
Ran regular audits with developer fixes and kept the technical health score above 90%.
STRATEGIC LESSON
The takeaway
Service pages capture commercial searches and blog clusters capture research searches — together they widen the non-branded footprint far more than either alone.
RELATED READING
Related guides
More case studies
+152%
Sessions, quarter vs the previous quarter.
Growth vs the previous quarter
Growing Sessions 152% Quarter on Quarter for a Niche Brand
19 → 5
Ranking for 'glass candles'.
Ranking position for 'glass candles'
Taking Unranked Category Keywords to Page One for a D2C Brand
+100%
Organic training and business enquiries in Indonesia, vs the same nine months a year earlier.
Organic enquiry growth by market
Doubling Enquiries in One Market With International SEO
Facing a similar problem?
Tell me where you're stuck. On a 30-minute intro call I'll tell you where I think the constraint is and what I'd look at first — whether or not we end up working together.